Feb 10, 2012

think different campaign

I love love love learning about marketing and business and how its combined with design. I am listening to Steve Jobs book and he was so brilliant with his marketing directions. I know that marketing people do it but he is so open to different ideas and fighting for the unique and risky options. Then they have amazing designers and artists complete the vision. Wow. Think Different was Steves first campaign to change the world of mac and get it back on its feet. Brilliant, innovative and has nothing to do with computers...thats how you sell a computer.

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